As most people already know Search Engine Optimisation will help your website become more recognisable in the organic results of any search engine ie. Google, Yahoo and Bing. For this to be efficient you will need to choose the right keywords for your website and tweaking your webpages known as “on-site optimisation”.
Search engines don’t just scan for content to determine your rankings, they look at many factors of which the algorithm change frequently. What has been collectively agreed is that inbond links to your website increase your status by a vast amount. In other words other websites linking back to your own.
The best way to achieve this is to create quality content and thus attracting other users to link to your page.
“White hat” off-site SEO means all incoming links are built to appear natural. We have a blessing in the UK to natively be English speaking, this means we can write grammatically correct, original and error free content that people want to share. Blog posts and other content that is written can be often shared very via social networking sites such as Twitter, Facebook, Google+, etc.
STAY AWAY FROM BLACK HAT TECHNIQUES… IT WILL RUIN YOUR GOOGLE RATINGS EVENTUALLY.